Laroy Group and Group Depre form strategic partnership

Laroy Group and Group Depre – two Belgian family businesses from Ghent and Beernem, respectively, active in the pet sector – are entering into a far-reaching, long-term partnership for the production of bird, rodent, and hobby animal food for the brands duvoplus, Witte Molen, and CéDé.

Laroy Group, whose core activity is the creation and distribution of brands in various pet products, sought a strategic partner for its successful bird and rodent food brands.

Despite the strength of these brands, the lack of scale and modern automation at the production sites of Witte Molen and CéDé presented an ongoing challenge in a dynamic and competitive landscape.

The solution was found in a new strategic partnership with Group Depre.

Group Depre, a Belgian family business active in animal feed and known in the pet sector for brands such as Beyers, Deli Nature, Euro Premium, and Voskes, specializes in feed for a wide range of pets, with production facilities in Schoten and Dordrecht. The company guarantees craftsmanship and quality. With years of focus and expertise in production, Group Depre is a strong and complementary partner for Laroy Group in pet food.

Group Depre will be the long-term partner for the production of bird, rodent, and hobby animal food for Laroy Group. Laroy Group will continue to develop and commercialize the food products of duvoplus, the Witte Molen brand, and its product lines such as PUUR, Expert, and Country.

As part of the partnership, Group Depre is acquiring CéDé NV, the Evergem-based company known for its premium egg food and its own bakery and production facility. This expands Group Depre’s portfolio of production facilities. Both Group Depre and Laroy Group will distribute the CéDé brand.